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Clothing Packaging Bag Is Not Only Packaging, But Also Brand, Culture, Style
Author : wing Update Time：June 25, 2024
【 Abstract 】
The traditional packaging design is to use containers or dressings to protect and beautify products. In modern society, in order to make the product mark the product identity in the market, improve the product market competitiveness, and increase consumer awareness, the brand, style, and cultural heritage are added to the packaging. Therefore, in addition to meeting the basic requirements of product packaging to protect and beautify products, clothing bags should also have the role of brand promotion.
The traditional packaging design is to use containers or dressings to protect and beautify products. In modern society, in order to make the product mark the product identity in the market, improve the product market competitiveness, and increase consumer awareness, the brand, style, and cultural heritage are added to the packaging. Therefore, in addition to meeting the basic requirements of product packaging to protect and beautify products, clothing bags should also have the role of brand promotion.
How to "fit" clothing bags with brand, style and culture?
1. Highlight the use of trademarks
Trademark is the most important symbol of corporate image brand culture, successful trademark design is an important element of corporate culture promotion, and should be prioritized in a prominent position on the packaging. Such as clothing brands, always put the corporate logo in the most eye-catching position to enhance the memory of consumers.
2. Pay attention to color matching
The brand culture of the enterprise must have its own brand color, the color uses a fixed RGB value, should not be frequently replaced, the color of the packaging design should be closely linked to the brand culture, the rational use of brand representative color.
3. Add a corporate profile module to the package
The development of the enterprise, excellent tradition, entrepreneurial story and other characteristics of the highlights of the brief introduction, according to the need, in the packaging design of a brief description, increase the consumer's understanding of the development of corporate culture.
4. Unique packaging design style
In packaging design, designers need to pay attention to the characteristics of enterprise products, to create their own unique packaging, such as Coca-Cola, packaging design can be described as ulterior motives, the focus on the use of human experience up and down a greater effort, the design of bottled products with a full sense of hand.
5. Attach decorations or giveaways to the package
You can add decorative decorations to the product packaging. Such as cards, paper towels, suspenders, etc. Gifts related to the product, such as beer packaging, giving small items such as bottle openers designed by the company.
6. Create a series of product packaging
Can create a series of product packaging, different models, different batches of products, packaging design can make different changes, but in the overall appearance design, and maintain a unified style. For example, Fanta beverage packaging designs different packages according to different tastes of beverages, but as a whole it reflects a unified design style.
